The mission of this site is pretty simple - to
provide other collectors and toy buyers with
pictures and opinions on lots of toys. There are
other ways to do this, such as simple postings to
news groups, email lists or message boards, but by
doing it through a web site I manage to solve three
1 - Archive. If I posted reviews simply to
boards or email lists, once they were posted they'd
disappear. Using a web page allows me to keep them
visible for an indefinite period.
2 - Wider Audience. If I post these
individually to groups or boards, the audience that
would gain benefit from them is much smaller than
using a single source for everyone to access.
3 - Consistency. People who find these
useful over time always know where to go to find
them, and can get email updates whenever a new
review is posted.
But how do I select what to review? Here's the
following items that influence my choices:
1 - Currency. I try to review most toys
that have just started shipping. By doing that I can
kill two birds with one stone - I can let folks know
what's now shipping that they might otherwise
overlook, and I can give them the info when it's
most valuable to them.
2 - Uniqueness. There are some items I
review simply because I think they deserve a wider
audience than they might otherwise get. I try to
showcase figures or toys that people might not
otherwise ever know existed.
3 - Sales. There are times when I review
figures after they've gone on sale. Again, this lets
people know what great price they might now be able
to get them for, and often a figure does better in a
review once it's on sale and a better value.
How about the grading system? Here's the basic
rundown - I give a certain number of stars out of
four. Zero to four is possible, although negative
scores have crossed my mind at times. I only use
full and half stars - no other fractions. Here's the
**** - only the best get four stars in a
category or overall. It isn't necessary to get four
stars in every category to get four stars overall,
since I don't simply average up the other scores to
get the overall. That would be pretty silly, and
leave out the factors of your overall impression of
the figure in its complete state. Four stars are
rare, but a few companies have reached that level.
The problem is though that the bar always goes up...
*** to ***1/2 - if you see three or
three and a half stars in a category, you know it's
a good figure. Not perfect, but certainly well done
and above average.
**1/2 - this is a pretty average score,
and it means the figure isn't anything outstanding,
but still gets a passing grade. Think of it like a
'C' back in the days you were in school.
** - often the lowest grade I give a
figure overall, although lower scores on categories
are more common. This is a failing grade, and the
figure is below average in my opinion. Most toys
manufactured today can certainly do at least this
good, and many of those that don't never make it
into my collection, so there are far fewer of these
(and below) that make it into my reviews.
*1/2 and below - yes, occasionally figures
get the really low scores. I've even hit zero on
categories several times, and even once on an
overall score. But fortunately, that's pretty rare.
I do occasionally get toys from companies to
review. Not as often as I'd like of course, but it's
always fun to get a freebie in the mail. If you
represent a company and would like me to review your
product, drop me an email. But be forewarned - I'm
always honest in my reviews whether the toy was a
freebie or not, so don't send something along you
don't feel strongly about.
This site is NOT for profit. I have no intention
of turning my hobby into a business. I do have some
store affiliates, and I clearly point those out when
I discuss where to buy figures so you know about it
up front, but I never recommend any store simply
because they are an affiliate. I recommend based on
availability, price, and customer service.
I've also received many comments on my
photographs. Yes, I try to have good looking shots
with every review, and if you'd like permission to
use my photos please check my
image use policy. I don't appreciate people
appropriating my photos for their news sites or ebay
auctions without following my policy. Thanks!
If you have any questions, you can always just
drop me an